Out of home advertising has become one of the most popular trends in marketing and advertising currently. The term is used to describe all forms of advertising in which the consumer comes in contact with the advertising outdoors or outside their homes.
The different types of OOH advertising include billboards, advertising on transit vehicles such as taxis or buses, mobile billboards and also advertising on the street items such as phone booths and benches. It is a mass media campaign designed to catch the attention of a large number of potential customers. However at the same time the person concerned is only coming in contact with it for a few seconds, so a few key essentials need to be kept in mind to make the out of home advertising a success.
Making sure the advertising shareable
The first step in ensuring that the outdoor advertising is reaching a large number of potential customers is to ensure it is eye catching. Also another important factor is to ensure that the advertising is shareable via social media or any other forms of the internet. The ability to make an advertising campaign viral increases its reach by thousand folds. If the advertisement isn't one that gets the necessary traction via social media, the reach is unlikely to achieve satisfactory levels.
Marking out the highest traffic areas
Another way to improve reach is to focus on the areas of a city which involves high traffic during most parts of the days. Putting up a billboard in one of the busiest crossings of the city, or on buses plying the route which most traffic, is likely to generate much more traction and ultimately revenue. The advertising real estate in the high traffic areas is also quite high, so one needs to be able to maintain a fine balance between not overspending and keeping hold of the best possible advertising area.
Keeping tabs on other companies
It's never a bad idea to check out what the competition is doing in order to get an idea about the current market trends. It allows you to formulate a strategy based on the proven market, and improved your chances of making your advertisement a hit.
Keeping it simple
A point which is often overlooked, is keeping the ad simple. Overly exuberant ads with too much content isn't likely to be fully visualized by a person who comes in contact with it for a few seconds or half a minute at best. One needs to keep the ads simple and eye catching so they make an instant and lasting impression.
Advertising is the core of the consumer driven industry in today's world. It is the way millions of people are made aware of the products. And since a large part of them spend their days outdoors, the correct out of home advertising can have a massive effect on boosting the customer base.